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Have
a share in McDonald's success!
By far, one of the most important
aims of McDonald's information terminals, which are situated in all its
restaurants, is to make all its business offers on internet pages, not
only available, but also accessible to all his customers and consumers.
The first media terminals started
operating in twelve McDonald's restaurants in September, 2003. The main
target group here is visitors to McDonald's restaurants. Numerically,
there were more than 67 milion visitors that year.
A monthly average of half a milion
web pages were accessed through the media terminals, and 108,512 photos
were made, out of which 18,922 were sent out.
It stands out among all other media
becauset actual statistics about services made use of during any period
can be provided in the that same period. With the help of statistical
data, effectiveness of any marketing action that has been taken can be
determined. Alternatively, market research can be carried out
immediately.
Statistical data remain invisible to
the user, and only the administrator can access it.
With it we can measure:
- the number of touches
- the number of postcards sent
- the number of visitors
Advertising/publicity
surfaces:
On
the corner of the top icon on the screen:
It
is always visible on the terminal
screen, so immediately without having to look for it, and with only one
click, the advertiser's advertised material on the internet web pages
can easily be accessed. The standard size of the icons is cca: 30 mm x
17 mm (93 x 51 px)
Advertisement
icon on the opening pages:
This
icon is always visible in its
standard state on the opening page. With only one click, - no need to
look for it - the advertiser's advertised material on the internet web
pages can easily be accessed. Advertising icons can vary in size
according to taste or demand. A square grid cca 17.5 mm x 17.5 mm (55 x
55 px) is the unit of
Memorable
photos on postcard surfaces:
Because of their very high graphic quality appearance, surface photos
which are sent from restaurants are suitable for direct advertising of
firms, products and services by way of correspondence.
Screen
savers:
This is a visible or audible surface where any other desired material
can be played when the terminal is not in use. (picture)
McDonald's
online terminals:
Without much effort or expenses, your
busines/firm can, particularly now, send its messages to consumers and
quests in McDonald's restaurants in Hungary.
Want
to know more?
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